Biotherm Homme’s mission commenced in 1985, a time when taking care of men’s skin began and ended with a zinging splash of aftershave.
Indeed, it was childhood memories of seeing his father’s barber making this invigorating, if painful, gesture, which inspired Biotherm Homme’s founder Lucien Aubert to tailor products specifically to men’s needs. it was time to modernize an outmoded approach to masculinity.
THE FORCE OF INNOVATION
STOP USING YOUR
Or your Mum’s. Or your Sister’s. Men’s skin is different and it is no surprise that women’s products are not suitable for treating it.
5 DIFFERENCES OF MEN’S SKIN
Men’s skin is oilier but dehydrates faster due to active glands
Higher concentration of collagen, resulting in thicker and denser skin
Aging only begins as men reaches middle age, at which point skin elasticity declines rapidly
Men have fewer but deeper and more pronounced wrinkles
Tissue beneath the skin is thinner